Post by account_disabled on Dec 10, 2023 19:49:18 GMT -8
The logical continuation of collecting and analyzing information is putting forward a hypothesis. To get started with conversion optimization in practice you first need to understand a few things. What is being checked? An effective way to increase conversion would be to offer payment options for the product in installments for those who find the product too expensive. To confirm this hypothesis you can use a quantitative criterion for example if the change will increase the conversion rate by % of the original one. However before implementing this change it is necessary to test and evaluate its effectiveness in the long term. Who are we checking? First of all we are talking about attracting new customers and retaining regular ones.
Once a consumer purchases your product their trust has Email Marketing Listand there is no need to use additional techniques to persuade and improve the user experience. For repeat and repeat customers value can come in the form of discounts after-sales service or gifts. If the hypothesis is related to new clients you should focus on the usability of the site evidence of your competence and price. With Optimizely you can choose any group of consumers and test your hypotheses in practice. Where is it checked? Select relevant pages or groups of pages to test your hypothesis taking into account seasonal factors in product demand.
You should not test the hypothesis on the pages of the “Winter Clothes” category in May as this may lead to unreliable results. After selecting the pages set the code for the service used to conduct A/B testing. During the research process collect and analyze information. Then formulate a hypothesis and proceed to the practical.
Once a consumer purchases your product their trust has Email Marketing Listand there is no need to use additional techniques to persuade and improve the user experience. For repeat and repeat customers value can come in the form of discounts after-sales service or gifts. If the hypothesis is related to new clients you should focus on the usability of the site evidence of your competence and price. With Optimizely you can choose any group of consumers and test your hypotheses in practice. Where is it checked? Select relevant pages or groups of pages to test your hypothesis taking into account seasonal factors in product demand.
You should not test the hypothesis on the pages of the “Winter Clothes” category in May as this may lead to unreliable results. After selecting the pages set the code for the service used to conduct A/B testing. During the research process collect and analyze information. Then formulate a hypothesis and proceed to the practical.