|
Post by account_disabled on Dec 9, 2023 21:07:47 GMT -8
A third-party cookie is a tracking code that marketers have been using for years to optimize their campaigns and overall marketing efforts. When users visit certain websites, these cookies are placed in their web browsers. Unlike first-party cookies, which are created and tracked by the websites themselves, third-party cookies are generated by other domains. As a result, third-party cookies gather data from multiple websites and collect various types of information, including personal data like age, gender, location, browser, and device, as well as Job Function Email List behavioral data such as visited webpages and usage patterns. Through the years, marketing specialists have benefited significantly from third-party cookies. They have gained valuable insights about target audiences by. Tracking users across the internet and have been able to attribute user activities to specific touchpoints in the customer journey, determining which channels drive conversions. These insights were used to create targeted advertising campaigns that focus on audiences with specific traits based on the collected data. Marketing specialists enhanced their efforts by automating target audience selection and re-engagement.
|
|